How to make money with your website

Whether you decide to build your own website or hire a web development agency to design and develop a high-converting website, understanding the website requirements and incorporating them in the web development process results in a web application better suited to meet your business needs.
Your business website is a huge business investment and you need to follow a strategic approach if you convert it into a business asset. Here is a detailed checklist of the basic website requirements that need to be covered before you begin with the actual design and development process.
Website requirements provide you with a strategic roadmap to be followed while breaks down the development process into manageable steps ensuring that you don’t miss out on any vital details. Let’s get started!
What are website requirements and specifications?
Website requirements specifications are the documentation that serves as a foundation for the web design and development process. They articulate the project’s goals and objectives along with outlining the restraints as well as the stakeholders in the development process.
Related: 7 Keys to Producing a Highly-Converting ‘Explainer’ Videos
The actual requirements documentation for the project can be classified into a set of discrete requirements. These include business requirements, user requirements, system requirements, functional requirements, external interface requirements, non-functional requirements etc.
Preparing a software requirements specification document , commonly known as SRS document can be a great starting point for beginning with the actual documentation process.
Website requirements checklist
In order to define the website requirements, you need to lay down the basics of what you aim to accomplish with your website or web application, conduct the necessary market research and figure out what features you want to include within the application.
Here is a step by step checklist to help you along the way.
Define the objectives
What business goal does your website solve? How is it instrumental in you achieving the business objectives that you lay down and are the results measurable? Defining the objectives would lay down the map for every other website requirement and help you eventually measure how effective were you in accomplishing your initial goals.
Identify the target audience
Who are you building your website for? Who are the targeted users and what benefits would they have by utilizing your product? They may be existing customers, potential leads, your organization’s employees or somebody else entirely.
Once you have identified the target audience, it is time to determine what is it that you want them to do on your website. Do you want them to click on that CTA button and enter your sales pipeline or do you want them to browse around the web pages in search of relevant information before converting?
This would help you determine the user stories, plan the website design and the layout of the individual pages keeping in mind what the users are looking for and incorporating ways to make the target action as frictionless as possible.
Technical requirements
Once you have narrowed down what you want to accomplish from your company website and who the stakeholders who stand to benefit are, the actual task begins. The technical website requirements are the things you need to consider to actually get started with website development. Here’s the list of points that you need to cross off the checklist under the technical requirements
Related: How to Use the Psychology of Color to Increase Website Conversions
Domain Name: For a new website, the domain name is the digital address that your users follow to land upon your website. It needs to be attention-grabbing and convey your business value at the same time.
In the case of already established brands, their brand name is usually their domain name as well but if you are just starting out with your entrepreneurial journey, chances are not many people would be identifying with your brand. You are then faced with two choices, stick with the brand name in order to get more traction and visibility or use a catchy domain name to stand out and get noticed.
Web Hosting: The web host is the online location where all your website content gets stored and retrieved from. The cost incurred with hosting depends on the type of hosting selected and the number of visitors to your website.
Web hosting can be either shared or dedicated. In shared hosting, the webserver is common among different websites while in the case of a dedicated server, you have a web server all to yourself. The hosting costs are steep in the latter case and is chosen only by enterprise-level businesses.
Web Page Design: Web design is focused around determining the layout of the different landing pages of your website like the home page, about us page, pricing page, etc. You have the option to go for drag and drop website builders like Wix and Squarespace or content management systems such as WordPress. If you want a unique high-converting website design that helps you stand out from your competition, hiring a custom web design agency should be the way to go.

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